For many women, these virtual spaces compensate for the invisibility and lack of agency many of them often experience in professional contexts. Through platforms, women can engage in dialogue and build networks of collaboration that provide support and feedback.Īt the same time they can overcome many real-life difficulties and barriers. The interactive nature of these platforms blurs social and geographical boundaries to form virtual communities. They have been proven to offer women more opportunities to connect personally and professionally. Using social media has helped many women navigate these issues by enabling them to conduct their business from the privacy of their homes.
Yet, many women struggle to build businesses or form networks due to gender segregation rules that discourage working outside the home and make it logistically challenging. Norms and customs around modesty or specific religious dress code can become valuable sources of income for female-led enterprises. Religious attitudes towards entrepreneurship affect the support, financial or emotional, that women get from their families and communities.īut religious requirements can also provide the basis for entrepreneurship. Research shows that religion can impact women’s abilities to launch, operate and sustain a business. The ease of access, wide reach and collaborative nature of these platforms is providing more women with financial opportunities previously unavailable to them. Women from religious communities around the world, like the Dawoodi Bohras, are harnessing the potential of social media platforms to set up or expand their businesses and build entrepreneurial networks. In this article, she analyses how Dawoodi Bohra women entrepreneurs leverage Social Media to run successful indigenous businesses with liberty whilst staying true to their individual identity. This article was posted in The Conversation on 4th October 2022Īrwa Husain is a PhD candidate in the Department of Religions and Cultures at Concordia University, and 2022-23 Concordia University Public Scholar.
Dawoodi Bohra women have leveraged the Digital opportunities by running successful businesses online
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